Broker Check

Conflicts and How We Mitigate Them

Acknowledging Conflicts of Interest

Like all financial firms, Atlas Advisors operates in an environment where conflicts of interest can exist. We believe transparency, disclosure, and process are essential to managing these conflicts responsibly.

Product Access and Limitations

We utilize third party investment platforms, managers, and custodians. This means not all investment products available in the broader marketplace may be accessible through our firm.

Product selection is evaluated based on:
• Client objectives and constraints
• Cost and fee structure
• Risk characteristics
• Liquidity and complexity

Use of Insurance Products

Insurance products are used selectively and only when appropriate based on a client’s specific financial situation. They are evaluated alongside non insurance alternatives and are not suitable for every client.

Compensation related to insurance products is disclosed prior to implementation.

How Recommendations Are Evaluated

Investment and planning recommendations are evaluated using a structured process that considers:
• Client goals and time horizon
• Risk tolerance
• Overall financial picture
• Costs, fees, and tax considerations
• Conflicts of interest

No recommendation is implemented without client review and approval.

Ongoing Conflict Mitigation Practices

• Regulatory disclosures provided to clients
• Clear explanation of advisory vs brokerage roles
• Clients choose the engagement type
• Periodic reviews of recommendations
• No proprietary investment products